Hey, sounds like you need some help from other hair professionals. There is a great bulletin board at www.behindthechair.com
It's great!
I opened my hair salon 5 years ago.Iam looking at taking it that next step further and making it a bit more ?
I am not sure what the ';asthetics'; of your salon are but consider a new interior look. It can be as simple as a coat of paint and some new lighting or lighting angles. Try to be a minimalist, not a ton of stuff going on all over the place...less is more. A good example would be to scope out the salons in the area that you feel are a step above yours in look and clientel. See what they are doing, look at their pricing and keep in competition. Your prices may be too low. If people like your services they will pay more $$$ so keep in friendly competition and step up your game. Also, host an open house, a grand re-opening of sorts. Word of mouth is the best advertising tool (and cheapest) available to you. Get your game plan going, throw a bash and make it happen. You have taken the first step! Good luck!
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